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The Bitcoin Race Between Major Companies Has Begun: Do They Know Something We Don’t?

The crypto market has been turbulent for a while, but something new seems to be happening — large, publicly traded companies are quietly stacking Bitcoin as a strategic asset. Are these panic buyers, or do they see signals the average investor can’t yet detect?

What’s Going On?

  • According to a Bitwise report, 172 publicly listed companies now hold Bitcoin — up 38% in just three months.
  • Collectively, these companies own an estimated 4.8% of all Bitcoin in existence.
  • Some of the biggest holders include:
  • MARA Holdings with 52,850 BTC
  • Metaplanet with 30,823 BTC
  • XXI, Bitcoin Standard Treasury, and several others with major positions
  • The largest holder is Strategy, with roughly 640,250 BTC on its balance sheet.
  • Notably, a Dutch company — Amdax — recently launched the Amsterdam Bitcoin Treasury Strategy, investing €30 million to become Europe’s version of MicroStrategy.

Why Are Corporations Buying Bitcoin Now?

There are several possible — and overlapping — explanations:

  1. A Paradigm Shift in the Making
  2. Large corporations often have access to deeper research, institutional data, and private networks. They might see macroeconomic signals — such as inflation, tightening monetary policy, or geopolitical instability — that make Bitcoin look like a hedge against systemic risk.
  3. Capital Efficiency
  4. In a world of low or even negative interest rates, companies are seeking assets that outperform cash or bonds. Bitcoin becomes an “alternative reserve asset.”
  5. Public Relations and Brand Positioning
  6. Holding Bitcoin signals innovation, technological openness, and forward-thinking leadership — valuable traits in the modern market narrative.
  7. Fiscal or Accounting Advantages
  8. Depending on jurisdiction, crypto investments can offer tax or accounting benefits when structured correctly.
  9. Do They Know Something We Don’t?
  10. The most intriguing question — and the least provable one. Some speculate that insiders may have early signals about institutional

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